"ALCHEMYX" by FENIX NTM
- Client Name: Van Orton Design
- Published Date: 5 aprile 2017
- Category: Editing, Compositing
About the project
FENIX NTM, Arpa Industriale’s nanotech material, narrates its essence of innovative product and creator of value for interior design projects through the icon of the jester, a symbol for creativity and edgy thinking. Inspired by ancient representations guarded inside the Pinacoteca di Brera (the "Insipiens" and the "Fool"), the "jester" becomes a metaphor for FENIX NTM through an extra-large-sized game of seven cards reinterpreted by Van Orton Design "pop" art.